• Accounting » USC Leventhal School of Accounting:

In a field that truly prides itself on planning for the future, making sound investments, and keeping detailed records, the theories of accounting provide the structural foundation behind going green. Meticulous records and research have indicated that current behavior trends of humans are unsustainable, and that behavioral changes are necessary to ensure future generations have the same opportunities as we do. This means that resources must be redistributed and statistical projections for the future must be used to influence our accountability to future generations. Things such as the carbon market and energy efficiency ratings are just the tips of the icebergs of how accounting will be influenced by the environmental movement, especially if a carbon capping bill can be pushed through the Senate.
• Architecture » USC School of Architecture
While many architects see what they do as an art form, they know their creativity must be in context to achieve any success. New Urbanism represents the movement to rethink the way architects design their structures in order to promote sustainable cities. This movement affects the type of structures being built, where they’re being built, the purpose or purposes of a structure and how they are built to efficiently use energy. With an emphasis on high-density living through multi-purpose structures that promote green transportation methods, architects are incentivized to go green. The amount of green innovation in architecture is constantly changing design techniques with the incorporation of green roofs, solar panels, vertical farms, geothermal heating, and on and on. This sort of innovation is rewarded by the US Green Building Council which rewards sustainable buildings with Leadership in Energy and Environmental Design (LEED) Certification.
• Business » USC Marshall School of Business:
The future of business is green, and I’m not just talking about money. President Obama emphasized in his first State of the Union address that regardless if someone denies the facts proving Global Climate Change, the world is moving towards cleaner and more efficient energy, and businesses will have to adapt to this change. If the customers demand green, organizations that want to make a profit are going to have to meet these needs. This results in green marketing (whether its legitimate or simply “greenwashing”) that tries to appease this change in customer preference for more sustainable products. This change will also be present in organizational cultures as companies incorporate green HR strategies to keep their workers happy. And with green-collar jobs being one of the fastest growing industries in America, business would be foolish to ignore it. Finally, businesses will have to adapt to the stricter EPA regulations to ensure that the externalities of their businesses are minimized or paid for.
• Cinematic Arts » USC School of Cinematic Arts:
One of the most universal ways to communicate information is through movies, and just like any other art form, the environment and setting play a huge part in telling a story. Even with the constant improvements is CGI, it will never be a perfect substitute for capturing the natural beauty of the earth on film (Planet Earth, anyone?). And I think it also goes without saying that the surrounding environment is also inspirational to any story teller. Speaking of telling stories, since so many people watch movies, it is often used as an educational tool for social commentary. Whether it’s fictional works like Avatar or Wall-E or excellent documentaries like Food, Inc., An Inconvenient Truth, or Crude, movies serve as powerful tools of enlightenment that stimulate public discourse on issues.
• Communication, Journalism » USC Annenberg School for Communication & Journalism:
Anytime there’s a problem, someone’s going to have to communicate about it in order for information to be distributed. We learn so much about ourselves and the world around us through discourse. The role of Journalism in communicating rule issues and informing the public cannot go unappreciated. Without the media relaying important environmental-related stories to individuals that reinforce the importance of the movement, people will lose interest. These truth-finders and watchdogs hold governments and businesses accountable for environmental injustice.
• Dentistry » Herman Ostrow School of Dentistry of USC:
Believe it or not, even dentistry is influenced by the green movement. What people eat effects their oral health, and part of the sustainability movement emphasizes local grown produce free of chemicals and other manufactured preservatives. When people purchase organic food from farmer’s markets or grocery stores or other vendors and avoid chemically manufactured sweets and sodas, they reap the health benefits, but if a fast food cultural continues to destroy the healthy eating habits, then we will be reliant on advances in Dentistry to keep our teeth clean and functional.
• Education » USC Rossier School of Education:
Early education is one of the most important predictors of behavior, and the current generation of kids are getting a healthy dose of eco-friendly teaching. Schools are creating an environmental consciousness in today’s youth who include the leaders of tomorrow, and the one’s who will be forced to clean up our mess. It will be important to continue this education trned to ensure that the future has the tools to deal with the mistakes of the past.
• Engineering » USC Viterbi School of Engineering: